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Marketing headlines of the week
Design Scientist, Hello Patient, Gamma
In partnership with
Hey there!
Welcome back to H1 Gallery — a collection of the best marketing headlines on the internet.
Today’s email is going out to 900+ of you looking for headline inspiration.
Let’s dive in!
— Ryan (@rjgilbert)
P.S. In case you somehow found this newsletter from somewhere/someone other than me… I also publish another newsletter called Workspaces that I think you might also enjoy.
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We turn design, copy, brand, into shares, clicks & cash.
Design Scientist's headline "We turn design, copy, brand, into shares, clicks & cash." is a direct and results-oriented message.
The use of "We turn x into" creates a clear transformation narrative. It shows a direct path from creative inputs to measurable business outcomes, making the value proposition immediately clear.
By listing "design, copy, brand" on one side and "shares, clicks & cash" on the other, the headline creates a powerful before-and-after scenario. It shows how Design Scientist transforms creative assets into tangible business results.
The inclusion of "cash" at the end of the sequence is particularly effective. While "shares" and "clicks" are important metrics, "cash" emphasizes the ultimate business outcome that clients care about - revenue. Cash is king.
The is refreshingly straightforward about what they do and what results they deliver. This directness can be appealing to businesses looking for clear ROI without needing to decipher jargon to figure out what they'd actually get out of this relationship.
In Design Scientist's words:
Good copy follows the 3 rules of copy that cannot be copied by Harry Dry.
1. Can you visualize it?
2. Is it falsifiable? (Is it true?)
3. Can no one else say it?
If all 3 are yeses you are on your way to a great piece of copy.
A good headline needs to follow these 3 rules, tell what you do, and sell a dream outcome that the reader desires.
That’s what makes the Design Scientist h1 so good.
We turn design, copy and brand into shares, clicks and cash.
There is a melodic feeling to that statement. It says what they do (design copy and brand) and what you will get if you work with them (shares, clicks and cash).
Each piece tethers to the next. Good design is shareable, good copy is clickable and good brands are buyable.
Any company using the internet to attract companies and scale desires shares, clicks and cash.
Design scientist creates the assets that turn the marketing funnel into a flywheel.
Healthcare AI that gets your team off the phone and in front of patients
Hello Patient's headline "Healthcare AI that gets your team off the phone and in front of patients" is a crystal clear and refreshing headline.
The headline addresses a very specific pain point in healthcare - staff being tied up on phones instead of providing direct patient care. This immediate recognition of a real problem should resonate with healthcare providers and administrators everywhere.
By leading with "Healthcare AI," the headline quickly establishes what the product is and its relevance to the medical field. This specificity helps target the right audience immediately.
The phrase "gets your team off the phone" promises a concrete, tangible benefit. It's not just promising efficiency or optimization - it's specifically addressing how it will free up staff time.
"In front of patients" emphasizes the human aspect of healthcare. It suggests that Hello Patient isn't just about automation but about enabling more meaningful, face-to-face patient interactions. This addresses the ultimate goal of healthcare providers which also leads to a more positive experience for the patients.
The structure of the headline also creates a clear before & after scenario: from being stuck on phones to being with patients. This transformation is very clear and easy to understand.
While adding the word AI in the headline, it ultimately avoids being overly technical and complex.
Finally, by using "your team," the headline speaks directly to healthcare administrators, acknowledging their role in improving both staff efficiency and patient care at the same time.
And because Hello Patient was just announced this week, I had to reach out to the founder to get his thoughts.
In Hello Patient's words:
We found that teams are so bogged down in the clinics with repetitive mundane work that they really resonate with the idea of not having to do the work.
It took lots of massaging and internal work to get it right!
A new medium for presenting ideas. Powered by AI.
Gamma's headline "A new medium for presenting ideas. Powered by AI." is a clear and powerful message that also plays into today's current hot trend: AI.
By starting with "A new medium," the headline immediately positions Gamma as something different from traditional presentation tools. It suggests innovation and fresh thinking, moving far beyond outdated tools like PowerPoint or Keynote.
The phrase "for presenting ideas" is broad and inclusive. It appeals to anyone who needs to communicate their ideas in a visual format, whether they're entrepreneurs, students, professionals, or creatives. This universality expands the potential user base. Basically, if you've used PowerPoint, this tool might be for you.
Gamma also breaks their headline into two distinct parts. The first part establishes what Gamma is while "Powered by AI" reveals the technology that enables this innovation. This structure builds interest progressively.
And about that second part… "Powered by AI" plays on the hottest tech trend of the moment—AI. It explains how Gamma can deliver on its promise of being a "new medium" and suggests advanced capabilities beyond traditional presentation tools while possibly requiring less human-intervention or work.
Overall, this headline is effective because it clearly communicates both innovation ("new medium") and technological advantage ("Powered by AI") while remaining broad enough to appeal to anyone who needs to present ideas. It positions Gamma as a modern, AI-enabled solution for better idea presentation. Something we can all likely use.
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See you back here next week (hopefully a bit earlier)!
— Ryan (@rjgilbert)