Marketing headlines of the week

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Hey there!

Welcome back to H1 Gallery — a collection of the best marketing headlines on the internet.

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— Ryan (@rjgilbert)

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The computer, de-invented

Daylight's headline "The computer, de-invented" is an intriguing and somewhat ironic one.

The use of "de-invented" is particularly clever and takes center stage. It's an unusual term that immediately grabs attention because it suggests undoing or reimagining something that we currently take for granted. This creates immediate curiosity about what Daylight means by this.

"The computer" is something universally known and understood. Suggesting that it has been "de-invented" creates an interesting level of tension. It prompts readers to wonder how something so fundamental to our daily lives could be reinvented or dumbed down.

The comma in the middle creates a dramatic pause, giving weight to the second part of the headline. This structure makes the message more impactful.

Overall, this headline implies that Daylight is doing something fundamentally different and revolutionary with computer interaction. It suggests not just an improvement or iteration, but a complete rethinking of how we use computers.This positions Daylight not as just another software or tool, but as a fundamental reimagining of computer interaction.

What else could or should be de-invented?

Visit Daylight ↗︎

Payroll, benefits and government bullsh*t for startups

Central's headline "Payroll, benefits and government bullsh*t for startups" is a bold and refreshingly honest marketing headline.

The use of "bullsh*t" is deliberately provocative and authentic. It stands out and stops the scroll immediately. It acknowledges what many startup founders and operators truly feel about administrative tasks. They're bullsh*t. This honesty can create an immediate connection with the target audience.

By listing "Payroll, benefits and government" before the expletive, the headline establishes credibility first before adding personality. This structure shows they understand the serious nature of these services while empathizing with their customers' frustrations.

Targeting "for startups" immediately identifies their core audience. There's no confusion here.

This headline is effective because it strikes a delicate balance between professionalism and personality. It clearly communicates what Central does while using language that resonates with their target audience. The bold word choice makes the headline memorable and helps position Central as a company that understands startup culture and pain points.

However, like any headline using strong or edgy language, it does risk alienating some potential customers who might prefer more traditional corporate communication.

Pros and cons… but in this case the pros likely outweigh the cons.

Visit Central ↗︎

Customer relationship magic.

Attio's headline "Customer relationship magic." is a simple marketing headline. But that's why it's engaging.

In just three words, the headline communicates both what the product deals with (customer relationships) and how it approaches them (with "magic"). This conciseness suggests the simplicity that Attio hopes to bring to relationship management.

The word "magic" is doing the heavy lifting here. It suggests that Attio can transform the potentially complex and tedious job of managing customer relationships into something effortless and possibly even delightful.

By pairing "Customer relationship" with "magic," the headline takes a typically dry and business-focused concept and makes it more appealing. In an age where everything is AI-this and AI-that, this is likely a helpful combo for companies looking to innovate on old and outdated practices/software.

The period at the end gives the headline a sense of finality and confidence. It's not promising "magical" results or using "magic" as an adjective - it's stating that what they offer IS magic, full stop.

Finally, this headline avoids any technical jargon or buzzwords commonly associated with CRM systems. Instead, it opts for a more emotional and engaging approach. This approach can make the product feel more accessible and appealing.

Take a note from Attio's playbook and make your headline magical.

Visit Attio ↗︎

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— Ryan (@rjgilbert)