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Marketing headlines of the week
Latitude, Sona, Figr
In partnership with
Hey there!
Welcome back to H1 Gallery — a collection of the best marketing headlines on the internet.
As a reminder, you can view all of the insights and previous headlines at the link above. Just be sure to hover over the headline cards!
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— Ryan (@rjgilbert)
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Don't rawdog your prompts*
Latitude's headline "Don't rawdog your prompts" is a bold and potentially risky choice. But that's why it works.
The use of the slang term "rawdog" is startling and provocative. It immediately grabs attention due to its informality and slight vulgarity, which is unusual in professional contexts. It quite literally stopped me in my tracks and caused me to double-take.
The headline assumes a level of insider knowledge. It's clearly aimed at an audience familiar with prompts, creating a sense of in-group belonging for those who understand. IYKYK.
The negative command "Don't" creates a sense of urgency and implies that there's a better way to handle prompts.
And let's quickly talk about the risk. While attention-grabbing, the headline risks alienating or offending some potential users who might find the language unprofessional or inappropriate.
A main reason that the headline is so memorable is due to its unconventional nature. It's likely to stick in people's minds and possibly become a talking point, potentially increasing word-of-mouth marketing. But this could also stick in people's minds long after Latitude ever decides to change their headline (if they were to).
Overall, this headline is effective in creating immediate impact and memorability. It clearly targets a specific audience familiar with prompt engineering and comfortable with casual, edgy language.
In Latitude's words:
We went with this tagline because all we see in the AI industry are super-technical products and general speak and our product aims to be the opposite.
We want to lower the entry barrier so that non-technical people can build prompts and iterate them confidently, so we also wanted our communication to feel more natural, down to earth, and contrarian to what most other companies are doing.
Conversations in. Insights out.
Sona's headline "Conversations in. Insights out." is a concise and clever message.
The headline uses a parallel structure, creating an easily memorable phrase. This symmetry makes it catchy and more likely to stick in the reader's mind.
By using just two short sentences (two words each), the headline creates a sense of simplicity and directness. It suggests that Sona offers a straightforward process: input conversations, receive insights. That's it.
This brevity also implies efficiency, which aligns well with the tool's apparent purpose of quickly turning conversations into valuable insights.
The headline creates a clear cause-and-effect relationship between input (conversations) and output (insights). This simple logic makes the value proposition easy to understand at a glance for potential users.
Overall, this headline is effective because it succinctly communicates Sona's core function in a memorable, almost slogan-like manner. It promises to transform something common (conversations) into something valuable (insights) in a way that seems effortless and direct. The simplicity and clarity of the message make it appealing to potential users looking for an efficient way to gain insights from conversational data.
In Sona's words:
It was important to explain the product in as few and simple words as possible while still capturing the essence.
I also wanted to make it clever and playful. Conversations in. Relates to recording audios. And Insights Out. Relates to summaries etc. that you can generate based from your audio transcript.
There’s two relations that play with each other.
In + Out to convey the flow of information and “In(sights) out.” Is also playing with that notion while nicely connecting it to the “in” in the previous sentence.
Design Products Inhumanly Fast
Figr's headline "Design Products Inhumanly Fast" is a bold and compelling headline.
The phrase "Inhumanly Fast" is the standout element of this headline. It's a powerful claim that immediately grabs attention. The use of "inhumanly" suggests speed that offers a significant advantage over other design tools.
By starting with "Design Products," the headline clearly communicates what Figr does. It's direct and leaves no ambiguity about the tool's primary function.
The combination of "Design" and "Inhumanly Fast" addresses a common pain point in product design… the time-consuming nature of the entire process. This headline promises to solve this problem in a dramatic way.
The brevity of the headline also makes it punchy and memorable. In just four words, it is able to clearly state the product's purpose and its key differentiator.
Overall, this headline is effective because it clearly states what Figr does while making a bold, attention-grabbing claim about its capabilities.
In Figr's words:
There is a lot of noise and hype around AI tools and many of them over promise and under deliver. We use automation and AI to fast track the product designing process.
I wanted to highlight the quick designing, yet be subtle about the mention of AI and use a word that is exciting and uncommon. 'Inhumanly' fast is our attempt to achieve the same.
The headline short and catchy and intrigues the user.
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See you back here next week (hopefully a bit earlier)!
— Ryan (@rjgilbert)