☕️ marketing headlines of the week

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Welcome back to H1 Gallery, the newsletter for all of your marketing headline needs.

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— Ryan (@rjgilbert)

Make big engineering teams feel small

Span positions itself as a solution for the coordination problems that plague large engineering organizations. The H1 "Make big engineering teams feel small" captures the nostalgia for startup agility while acknowledging enterprise scale realities.

Here's what makes this H1 work:

1. Nostalgic appeal - Taps into the universal desire to recapture startup energy and speed

2. Scale paradox - Acknowledges that size often feels like a burden rather than an advantage

3. Emotional resonance - "Feel small" suggests intimacy, connection, and nimbleness

4. Implied solution - Promises to maintain scale benefits while restoring startup-like agility

The platform targets engineering leaders who watch their teams get "bogged down in process" as they scale - where talented engineers end up in status meetings instead of building. Their core insight is that scaling typically introduces "bureaucratic mesh of meetings, tools, people, and process" that kills productivity.

Span's solution focuses on giving engineering teams their focus back through AI-powered context-keeping and efficiency automation, eliminating the "tedium that's infected modern engineering organizations."

💡 This H1 is particularly effective because it acknowledges a painful truth about scaling engineering teams - that growth often comes at the cost of the very agility that made the team successful in the first place. Instead of promising to manage complexity, they promise to eliminate the feeling of complexity, which resonates deeply with leaders who miss the days when their team could move fast and break things.

Visit Span ↗︎

Sponsored by

The future of AI customer service is at Pioneer

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Pioneer is a summit for AI customer service leaders to come together and discuss the trends and trajectory of AI and customer service. You’ll hear from innovators at Anthropic, Toast, Rocket Money, Boston Consulting Group, and more—plus a special guest keynote delivered by Gary Vaynerchuk.

You’ll also get the chance to meet the team behind Fin, the #1 AI Agent for customer service. The whole team will be on site, from Intercom’s PhD AI engineers, to product executives and leaders, and the solutions engineers deploying Fin in the market.

Join Pioneer in-person or online on October 9th, 2025. Register today.

Manage Equity. Make decisions. Get back to work.

Pulley positions itself as a cap table and equity management platform that removes friction from complex equity decisions. The H1 "Manage equity. Make decisions. Get back to work." emphasizes efficiency and getting founders back to their core business.

Here's what makes this H1 work:

1. Three-step progression - Creates a logical workflow: organize → analyze → execute

2. Action-oriented verbs - Each phrase starts with a strong action word

3. Implicit pain relief - "Get back to work" acknowledges that equity management is stealing focus

4. Founder empathy - Speaks to the frustration of getting bogged down in administrative tasks

The platform targets startup founders and finance leaders who are drowning in spreadsheets and legal complexities around equity management. They position themselves as founder-focused (versus serving VCs and law firms simultaneously) and emphasize transparent pricing and data ownership.

Their core value proposition centers on avoiding costly equity mistakes that could impact founder wealth while streamlining complex workflows around cap tables, 409A valuations, and fundraising scenarios.

💡 This H1 is particularly effective because it acknowledges the real opportunity cost of equity management - time spent away from building the actual business. By positioning equity management as a necessary but secondary activity, they make their platform feel like a productivity multiplier rather than just another tool, appealing directly to founders' desire to focus on what they do best.

Visit Pulley ↗︎

The Central Nervous System for Product Decisions

Glue positions itself as the core intelligence hub that coordinates and controls all product decision-making across an organization. The H1 "The Central Nervous System for Product Decisions" uses a powerful biological metaphor to convey centralized control and intelligence.

Here's what makes this H1 work:

1. Powerful metaphor - The central nervous system controls all bodily functions, implying total coordination

2. Essential positioning - Suggests the platform is critical infrastructure, not just another tool

3. Intelligence focus - CNS processes information and makes decisions, positioning Glue as the "brain"

4. System integration - Implies it connects all product decision touch points across the organization

💡 This H1 is particularly effective because it elevates the platform from a simple tool to essential piece of an organization's infrastructure. By comparing it to the central nervous system, they're suggesting that without Glue, your product decisions are uncoordinated and potentially dysfunctional, making it feel indispensable rather than optional.

Visit Glue ↗︎

ICYMI

Here are a handful of other amazing headlines that have previously grabbed my attention.

“live more, scroll less” — Minimal Phone

“The spreadsheet you’ve always wanted” — Equals

“Remember everything. Organize nothing.” — mymind

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— Ryan (@rjgilbert)