☕️ marketing headlines of the week

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— Ryan (@rjgilbert)

Where iconic companies hire their best talent

Paraform positions itself as a premium recruiting marketplace connecting elite recruiters with high-growth companies. Their marketing headline "Where iconic companies hire their best talent" emphasizes exclusivity and prestige in the hiring process.

Here's what makes this H1 work:

1. Aspirational positioning - "Iconic companies" creates immediate status appeal and FOMO

2. Quality focus - "Best talent" sets expectations for premium candidates over volume

3. Insider access - Implies access to opportunities at companies others can't reach

4. Social proof - Suggests these companies already use the platform successfully

The platform targets both sides of their marketplace: companies seeking specialized recruiters for critical roles and elite recruiters wanting access to prestigious clients. Their model empowers recruiters rather than replacing them with AI, positioning recruiters as "sports agents" for high-stakes hiring decisions.

💡 This H1 is particularly effective because it positions Paraform as the exclusive channel where the best companies and best talent intersect. Instead of competing on price or features, they're selling access to an elite network, making it less about the platform and more about the caliber of opportunities available through it.

Visit Paraform ↗︎

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Pirsch's marketing headline "See Beyond Clicks" is simple but works well for these reasons:

• "See Beyond" implies deeper insight than superficial metrics that you might get in other solutions

• "Clickstegic understanding rather than just data collection

• Appeals to users who want to truly understand their user's behavior, not just simply track it

Visit Minimal Phone ↗︎

Turn any idea into a working web app

Capacity positions itself as a no-code platform that can transform your ideas into functional applications without writing code. Their marketing headline directly addresses the core user desire - taking a concept from imagination to reality.

Here's what makes this H1 work:

1. Universal appeal - "Any idea" doesn't limit the audience or use case

2. Clear outcome - "Working web app" is specific and tangible

3. Removes barriers - Implies you don't need technical skills

4. Action-oriented - Suggests transformation and progress

Capacity aims to target both non-technical users who want to build apps and developers who want to accelerate their workflow.

💡 This H1 is particularly effective because it focuses on the user's end goal (having a working app) rather than the technical process, making it accessible while promising professional results.

Visit Capacity ↗︎

ICYMI

Here are a handful of other amazing headlines that have previously grabbed my attention.

“Build something real.” — Anything

“Browse at the speed of thought” — Perplexity Comet

“The ultimate device for a healthy life.” — Apple Watch

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— Ryan (@rjgilbert)