☕️ marketing headlines of the week

Good morning!

Welcome back to H1 Gallery, the newsletter for all of your marketing headline needs.

Have you seen a great H1 in the wild lately? Hit reply and let me know! I’d love to feature it next week. 🙌

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— Ryan (@rjgilbert)

Humanity at the core. Technology at the edges.

Digg's marketing headline "Humanity at the core. Technology at the edges." is a refreshing change of pace, especially when you consider that Digg has been out of the picture for many years now.

Here's why this H1 works well:

• Creates a powerful contrast between human values and the actual technological implementation

• "At the core" suggests humanity is fundamental and not just an afterthought

• "At the edges" positions the technology as supportive rather than the dominant feature

• The parallel structure creates a memorable, balanced rhythm

• Appeals to users fatigued by algorithm-driven, impersonal content platforms (all of them)

• Suggests that Digg will prioritize human curation and judgment over pure automation

• The periods add weight and a sense of closure to each philosophical statement

• Positions Digg as having the right priority order (people first, tech second)

• Appeals to users who are seeking a more authentic and human-centered online experience

Visit Digg ↗︎

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See Beyond Clicks

Pirsch's marketing headline "See Beyond Clicks" is simple but works well for these reasons:

• "See Beyond" implies deeper insight than superficial metrics that you might get in other solutions

• "Clicks" represents the basic level of analytics that most tools provide

• Suggests Pirsch offers more meaningful, actionable data than standard analytics

• Simple, powerful language makes the value proposition immediately clear

• Appeals to marketers and website owners frustrated with shallow metrics

• The brevity makes it memorable while suggesting clarity of insight

• Implies current analytics tools provide incomplete or misleading pictures

• Positions Pirsch as offering strategic understanding rather than just data collection

• Appeals to users who want to truly understand their user's behavior, not just simply track it

Visit Pirsch ↗︎

Everything you are. In one, simple link in bio.

Linktree's marketing headline "Everything you are. In one, simple link in bio." works well for a handful of reasons:

• "Everything you are" suggests comprehensive representation beyond just social links and profiles

• The period after "are" creates dramatic emphasis on the completeness of self-expression

• "In one, simple link" emphasizes the elegance of consolidating complexity into simplicity

• "Link in bio" uses familiar social media language that the target audience immediately understands

• The contrast between "everything" and "one" highlights the platform's core value proposition

• Appeals to creators who want to showcase their full identity and work

• Simple language makes the comprehensive solution feel accessible rather than overwhelming

• Addresses the common frustration of being limited to single links in social bios

Visit Linktree ↗︎

ICYMI

Here are a handful of other amazing headlines that have previously grabbed my attention.

“The front page of the internet, now with superpowers” — Digg’s last H1

“Beyond Scheduling. A calendar that understands your life.” — Analog

“Organize your work and life, finally.” — Todoist

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— Ryan (@rjgilbert)