Marketing headlines of the week

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Welcome back to H1 Gallery — a collection of the best marketing headlines on the internet.

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— Ryan (@rjgilbert)

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Short Links With Superpowers

Dub's headline "Short Links With Superpowers" works as a headline for many reasons.

The use of "Short Links" immediately communicates the core function of Dub's service. It's clear and straightforward, telling potential users exactly what this is for.

If you've been on the internet for more than 5 minutes you're familiar with what a short link is.

"With Superpowers" is where this headline really begins to shine. It's a playful and engaging way to suggest that Dub's short links are not just ordinary (ahem… Bitly) but have advanced capabilities.

The juxtaposition of the mundane "Short Links" with the extraordinary "Superpowers" creates an intriguing contrast. This unexpected combination generates curiosity and encourages potential users to learn more about what these "superpowers" might be. How could a short link possibly have superpowers???

The headline is both concise and punchy, making it easy to remember. Its brevity aligns well with the concept of short links themselves.

Overall, this headline is effective because it clearly states what the product does while adding an intriguing and playful element that sets it apart from outdated competitors. It manages to be both informative and imaginative.

In Dub's words:

The main premise behind Dub is to reimagine the role of links from being a simple "resource locator" (URL), to a full attribution engine – visualizing the user journey from the first click to the final conversion event. Hence, "short links with superpowers"

And because marketing headlines don’t just appear out of thin air, I asked Dub founder Steven Tey to give his thoughts on how this came to be.

Go beyond your mind’s limitations

Limitless's headline "Go beyond your mind's limitations" was a scroll-stopper.

The phrase "Go beyond" is an active call to action, encouraging readers to push themselves further. It implies movement and progress, which can be highly motivating.

By referencing "your mind's limitations," the headline acknowledges that people often feel constrained by their own mental barriers. This recognition of a common human experience can resonate strongly with many individuals.

The headline does a great job of tapping into the widespread desire for self-improvement and personal growth. It suggests that Limitless can help users transcend their current mental state or capabilities.

The headline remains open-ended and applicable to various aspects of one's mental performance, whether it's creativity, problem-solving, or overall memory. This broad appeal likely attract a wide range of users with different goals.

By focusing on overcoming limitations rather than specific skills, the headline avoids pigeonholing the product. It suggests that Limitless can be beneficial regardless of a person's starting point or current areas of struggle.

The use of "your" personalizes the message, which is always a marketing win. This makes it feel more directly relevant to each individual that comes across it. It suggests that Limitless can and will be tailored to each person's unique needs.

Overall, this headline is effective because it promises personal transformation and growth in a concise, powerful statement. It addresses a universal human desire to improve and overcome limitations, positioning Limitless as a tool for unlocking one's full potential.

A discovery engine for creatives

Cosmos's headline "A discovery engine for creatives" is a thought provoking headline that subtly addresses a common challenge for creatives – finding new ideas or inspirations. This works for a few reasons.

The term "discovery engine" is novel and intriguing. It suggests that Cosmos is more than just a search tool – it's a system designed to uncover new and unexpected things. This phrasing elevates the product beyond a simple database or search engine.

By specifically targeting creatives (one of their target markets cycled through) the headline immediately identifies and appeals to its core audience. This focus helps creatives quickly recognize that Cosmos is a tool designed with their needs in mind.

The headline taps into the constant need for fresh inspiration and new ideas in creative fields. By positioning itself as a discovery tool, Cosmos aligns with the creative process of finding unexpected connections and inspiration.

There's an implied promise of serendipity and surprise in this headline. For creatives who often seek out new inspirations and unconventional ideas, this suggestion of discovery is particularly appealing.

Overall, this is a thought provoking headline that leaves a potential user wanting more.

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See you back here next week (hopefully a bit earlier)!

— Ryan (@rjgilbert)