• H1 Gallery
  • Posts
  • ☕️ marketing headlines of the week

☕️ marketing headlines of the week

Lovable, Cursor, Replit

July 25, 2025

In partnership with

Good morning!

Welcome back to H1 Gallery.

We have a theme this week! It’s all about enterprise headlines in a very popular space. They’re all the same… yet different.

Who does it best?

— Ryan (@rjgilbert)

Lovable's enterprise marketing headline "Empower your team to build better apps" is similar to both Cursor and Replit's. Likely for good reason. Here's why:

  • Starting the headline with "Empower" suggests that Lovable for enterprise helps enable teams rather than replace them, appealing to managers who don't necessarily want to reduce headcount

  • "Your team" personalizes the message and acknowledges existing talent

  • "Better apps" focuses on quality improvement rather than just speed or efficiency

  • Clear value proposition that appeals to both technical teams and business stakeholders

  • Simple language avoids technical jargon while remaining specific about outcomes

  • Implies current development processes may be limiting team potential

  • Positions Lovable as a tool that enhances rather than complicates workflows

  • Appeals to leaders who want to maximize their team's capabilities

  • Focuses on the end result (better apps) that everyone can understand and value at a glance

Sponsored by

Finally, a powerful CRM—made simple.

Attio is the AI-native CRM built to scale your company from seed stage to category leader. Powerful, flexible, and intuitive to use, Attio is the CRM for the next-generation of teams.

Sync your email and calendar, and Attio instantly builds your CRM—enriching every company, contact, and interaction with actionable insights in seconds.

With Attio, AI isn’t just a feature—it’s the foundation.

  • Instantly find and route leads with research agents

  • Get real-time AI insights during customer conversations

  • Build AI automations for your most complex workflows

  • Join fast growing teams like Flatfile, Replicate, Modal, and more.

Cursor's enterprise marketing headline "The choice for modern engineering organizations." is similar to Replit's enterprise headline and works well for these reasons:

  • "The choice" positions Cursor as the definitive option and not just another alternative in an increasingly crowded space

  • "Modern engineering organizations" clearly identifies and targets progressive tech companies

  • Implies that traditional tools are outdated for modern engineering needs

  • Appeals to decision-makers who want to position their teams as forward-thinking

  • Simple yet authoritative language conveys confidence in their product without overselling

  • "Organizations" further drives home enterprise-scale adoption rather than individual use for this tier

  • Avoids technical specifications in favor of strategic positioning

  • Creates aspiration to be considered a "modern" engineering organization (who wouldn't want that?)

Replit's enterprise marketing headline "Software creation for modern teams" works well for these reasons:

  • "Software creation" elevates the activity beyond just coding (or vibe coding) to comprehensive product development

  • "Modern teams" suggests contemporary workflows and collaborative approaches

  • Appeals to teams looking for tools that match current development practices

  • Implies traditional or more well-known development environments may be outdated or innefficient

  • Simple, professional language clearly communicates the enterprise target audience

  • "Creation" suggests innovation and building something new rather than just maintenance

  • Positions Replit as understanding the needs of today's collaborative development culture in larger organizations

  • Avoids technical jargon while still appealing to technical audiences

  • Suggests Replit enables team-based development rather than solo programming

ICYMI

Here are a handful of other amazing headlines that have previously grabbed my attention.

“You’re not who you think you are.” — Mirror

“The computer, de-invented” — Daylight

“The best way to jam on email as a team.” — Jelly

Did you enjoy this edition of H1 Gallery?

Login or Subscribe to participate in polls.

Thanks for reading H1 Gallery!

If you enjoyed this edition, please consider forwarding it to a friend or teammate.

If there’s a headline that you’d like to see featured — including your own — you can submit it here.

See you back here next week!

— Ryan (@rjgilbert)