☕️ marketing headlines of the week

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— Ryan (@rjgilbert)

Show uptime. Catch downtime.

Hyperping's marketing headline "Show uptime. Catch downtime." stands out and works well in an extremely crowded market for these reasons:

• Parallel structure creates a memorable rhythm with contrasting actions

• "Show uptime" suggests transparency and pride in service reliability

• "Catch downtime" implies proactive monitoring and quick detection

• The period between creates emphasis on both complementary functions

• Simple language makes the monitoring concept immediately understandable

• Covers both positive reporting (uptime) and problem detection (downtime)

• Appeals to teams who need to demonstrate reliability to stakeholders

• The brevity reflects the efficiency and clarity that monitoring tools should provide

• Action verbs suggest active and ongoing protection rather than passive observation

Visit Hyperping ↗︎

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You're more than your resume

Worksona's marketing headline "You're more than your resume" makes you immediately stop and think. This works well for these reasons:

• Validates the universal feeling that traditional resumes don't capture one's full professional identity and skillset

• Creates immediate emotional connection by acknowledging personal depth beyond bullet points

• Implies Worksona offers a richer way to showcase professional identity and history

• Appeals to job seekers frustrated with limitations of standard resume formats

• The personal "You're" makes the message feel directly relevant to each individual and potential user

• Suggests authenticity and wholeness in professional representation

• Creates curiosity about how Worksona captures what resumes have been missing

• Positions traditional resumes as incomplete or inadequate (increasingly relevant as more and more companies leverage AI to comb through applicants)

• Appeals to professionals who feel frustrated or constrained by conventional job application processes

Visit Worksona ↗︎

Made for agencies loved by clients.

Outlign's marketing headline "Made for agencies loved by clients." works well for these reasons:

• Clearly identifies the target market ("agencies") while highlighting the end benefit

• "Loved by clients" suggests the tool helps agencies deliver exceptional client experiences

• The structure implies Outlign understands agency needs and solves client-facing challenges

• The spacing of the headline and use of an image in between "agencies" and "clients" gives the headline room to breathe by showcasing the product in between

• Appeals to agencies who want to improve client satisfaction and retention

• Simple language avoids industry jargon while clearly communicating value to both sides

• Positions client satisfaction as the ultimate measure of agency tool success

• Implies that Outlign bridges a common gap between agency operations and client happiness

Visit Outlign ↗︎

ICYMI

Here are a handful of other amazing headlines that have previously grabbed my attention.

“CONTROL YOUR CASH” — Cash App

“AI is powered by APIs. APIs are powered by Postman.” — Postman

“welcome to a calmer internet” — Zen Browser

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— Ryan (@rjgilbert)