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☕️ marketing headlines of the week

Ko-fi, Buy Me a Coffee, Sublime

July 13, 2025

Good morning!

Welcome back to H1 Gallery.

I took a few weeks off to recharge but we’re back with some great H1s that we stumbled across this week. I hope you enjoy them.

— Ryan (@rjgilbert)

Ko-fi is an alternative to Buy Me a Coffee that has taken a more friendly approach to their marketing in recent years. Their current marketing headline "Love what you do and make money too" immediately stopped the scroll and works well for these reasons:

  • "Love what you do" speaks to passion and creative fulfillment

  • "And make money too" addresses the practical need for financial sustainability

  • The word "too" suggests you don't have to choose between passion and profit

  • Addresses the common creator struggle of monetizing without compromising artistic integrity

  • Simple and conversational language feels fun, approachable, and encouraging

  • Appeals to creators who want financial success without sacrificing their artistic vision (no more starving artist)

  • Creates a sense of hope for creators who may have previously felt forced to choose between passion and money

  • Positions Ko-fi as understanding both the emotional and practical creator needs

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Buy Me a Coffee is very well known in the creator space. Their marketing headline "Fund your creative work" has gone through various revisions over the years but the current one works well for these reasons:

  • The direct and action-oriented language clearly states the platform's current purpose

  • "Fund" implies sustainable financial support, not just one-off tips or donations

  • "Creative work" elevates the user's activities beyond hobbies to legitimate endeavors

  • Simple and straightforward messaging avoids any potential confusion about the platform's primary function

  • Appeals to creators seeking financial validation and support for their efforts

  • The brevity suggests an overall ease and simplicity in the funding process

  • Positions creative work as worthy of financial investment and support, which is important as the creator economy continues to grow

  • Uses empowering language that treats creators as professionals deserving payment for their work

  • Focuses on enabling creativity rather than simply asking for money

Sublime's marketing headline "Live on purpose, or miss it" works well for these reasons:

  • Creates urgency with the stark choice between purposeful living or missing out

  • "Live on purpose" suggests intentional, mindful existence rather than drifting through life

  • "Or miss it" implies that life's value is at stake which raises the emotional stakes

  • Appeals to people feeling unfulfilled or seeking more meaning in their daily lives

  • Simple language delivers a profound philosophical concept

  • Creates a sense of FOMO on life's deeper meaning (FOMO sells)

  • The brevity matches the urgency of the message… there's no time to waste

ICYMI

Here are a handful of other amazing headlines that have previously grabbed my attention.

“Don't rawdog your prompts*” — Latitude

“A camera for your mind” — Visual Electric

“Write great essays while you yap” — Bulletpen

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See you back here next week!

— Ryan (@rjgilbert)