☕️ marketing headlines of the week

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Welcome back to H1 Gallery.

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— Ryan (@rjgilbert)

Turn data into decisions

Mixpanel's marketing headline "Turn data into decisions" is a short H1 that works well for these reasons:

• Creates a clear transformation from raw input (data) to valuable output (decisions)

• The use of simple language makes the value proposition immediately understandable

• "Turn" implies Mixpanel actively transforms and acts on data rather than simply displaying data

• Focuses on the end goal (better decisions) rather than technical analytics features

• Appeals to business leaders who care about outcomes, not just data collection

• The brevity suggests efficiency

• Addresses the common problem of having data but struggling to act on it

• Avoids analytics-related jargon while still clearly communicating the platform's core purpose

Visit Mixpanel ↗︎

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The documentation platform of tomorrow

Mintlify's marketing headline "The documentation platform of tomorrow" is intriguing and works well for these reasons:

• "Tomorrow" positions Mintlify as forward-thinking and innovative in a traditionally stagnant and boring space

• "The" suggests definitive market leadership and confidence

• Implies current documentation tools are both outdated and inadequate

• Creates curiosity about what "tomorrow's" documentation looks like

• Appeals to developers who are frustrated with existing documentation solutions

• Suggests cutting-edge features without specifying what they are through the use of unnecessary jargon

• Positions Mintlify as the future standard rather than just another option (use Mintlify or get left behind)

• Makes a bold claim through the use of simple language

Visit Mintlify ↗︎

Build in a weekend Scale to millions

Supabase's marketing headline "Build in a weekend Scale to millions" is thought-provoking and works well for these reasons:

• The contrast between "weekend" and "millions" creates a compelling speed-to-scale narrative

• No punctuation between the phrases is unique and creates urgency and flow from development to growth

• "Build in a weekend" appeals to developers who want rapid prototyping capabilities (even more relevant with the surge of "vibe coding")

• "Scale to millions" promises enterprise-grade performance without the complexity

• Addresses the full developer journey from initial idea to massive success

• The juxtaposition suggests Supabase removes traditional barriers between prototyping and production

• Appeals to both solo developers (weekend projects) and growing companies (scaling quickly)

• Implies that infrastructure complexity won't slow you down

Visit Supabase ↗︎

ICYMI

Here are a handful of other amazing headlines that grabbed my attention in the past.

“The ultimate device for a healthy life.” — Apple Watch

“Build something Lovable” — Lovable

“Sites & eCom so easy, Grandma can do it.” — Muse

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— Ryan (@rjgilbert)