☕️ marketing headlines of the week

AudioPen, Function, Peek

May 30, 2025

In partnership with

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AudioPen's headline "Go from fuzzy thought to clear text. Fast." works well for these reasons:

"Fuzzy thought" perfectly captures the messy, unformed nature of initial ideas
"Clear text" promises transformation from chaos to organized output
The journey from "fuzzy" to "clear" creates a compelling before-and-after narrative
Asterisks on "Fast" as well as it being its own sentence helps emphasize speed as a key differentiator
This period before "Fast." that allows it to live on its own creates a dramatic pause that truly isolates and emphasizes efficiency
Appeals to anyone who struggles to articulate scattered thoughts into cohesive writing
Suggests that AudioPen understands the common struggle of organizing mental clutter
The casual tone makes the process feel approachable rather than intimidating
Focuses on the transformation rather than the technical process of speech-to-text

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Function's headline "It's time you own your health" unexpectedly stopped the scroll for these reasons:

"It's time" creates a sense of urgency and suggests the moment for change has finally arrived
Asterisks around "your health" create strong visual emphasis on the key concept and main purpose of Function
"Own" implies taking control and responsibility rather than relying on others
The personal address "you" makes the message directly relevant to each reader or potential customer
Suggests empowerment and agency in one's own healthcare decisions
Implies that people currently don't truly own their health (heavy reliance on doctors, systems, etc.)
Appeals to those frustrated with traditional healthcare's reactive approach
The headline suggests that health ownership is both important and achievable through Function

Peek's marketing headline "Feel in control of your money without spreadsheets or shame" is a little lengthy but it works well for these reasons:

"Feel in control" addresses the emotional and often uncertain aspects of financial management and budgeting
Italicizing "without spreadsheets or shame" emphasize the key differentiators that set Peek apart from the competition
Acknowledges two of the major barriers to financial tracking and literacy (complexity and judgment)
"Without shame" speaks to the guilt and anxiety many feel about their financial spending habits
References spreadsheets as the traditional (but messy and intimidating) solution people expect or are used to
Creates relief by promising control without the above usual pain points
The combination of practical and emotional benefits makes it more relatable to a wider audience

Here are a handful of other amazing headlines that grabbed my attention in the past.

“The computer, de-invented” — Daylight

“Own your audience. Own your future.” — beehiiv

“Remember everything. Organize nothing.” — mymind

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— Ryan (@rjgilbert)