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☕️ marketing headlines of the week

Inflight, Glass, Sujan Khadgi

May 23, 2025

In partnership with

Hey there!

Welcome back to H1 Gallery.

Today has a mix of a waitlist headline, a startup that’s been around for 4 years, and a portfolio site. This edition has it all.

I hope you enjoy it.

Alright… let’s dive in!

— Ryan (@rjgilbert)

Inflight was just announced and the marketing headline "Design feedback made simple" immediately piqued interest in trying out the new tool. Here's why it works:

  • The italics of "made" and "simple" create visual emphasis on the key promise

  • Directly addresses the common pain point of complicated and often overlooked design review processes

  • Suggests that Inflight has intentionally engineered simplicity into feedback as the product and not simply a feature

  • Clear and direct language makes the value proposition immediately obvious

  • Appeals to both designers giving feedback and stakeholders providing it (win-win)

  • Focuses on the desired outcome rather than specific features or technical details

In Inflight's words:

The irony is we tried like 15 different H1s and picked this in the 11th hour.

It took a long time to figure out the right value prop when the tool is flexible and it's working for a variety of user types.

So it was hard to just pick one value (organization, speed, alignment, etc.). Nothing felt right and it always felt wordy or to generic (ex: "better feedback").

Almost every tool sells power or simplicity. It took us awhile to land on simplicity but as soon as I saw it for the first time I knew it was right.

Michael Riddering, co-founder of Inflight

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Glass' marketing headline "Fall in love with photography again" stands out and works well for these reasons:

  • "Fall in love" evokes powerful emotional connection rather than just technical features

  • "Again" implies users once had passion for photography but may have lost it for a variety of reasons that Glass can fix

  • This romantic language elevates photography from hobby to a more passionate pursuit

  • Speaks to experienced photographers who might feel exhausted with current platforms

  • Simply suggests that Glass can rekindle the original joy and inspiration of photography

  • Appeals to nostalgia for when photography felt pure and exciting

  • Implies that other platforms have made photography feel transactional or commercial

  • Creates a general curiosity about what Glass offers that could restore lost enthusiasm

  • Focuses on emotional experience rather than technical camera specs or social metrics

Sujan Khadgi's headline "A portfolio you listen to. The robots insisted." stands out among the countless bland portfolio sites that you stumble across every day on the internet. Here's why this H1 immediately stopped the scroll:

  • "A portfolio you listen to" immediately signals an unexpected and innovative approach

  • "The robots insisted" creates humor and intrigue by implying the robots are the ones actually in charge

  • The two-part structure creates a setup and punchline that's memorable

  • Implies audio elements that differentiate this portfolio from typical visual or text ones

  • The quirky tone suggests creativity and personality beyond strictly technical or design skills

  • References robots/AI in a lighthearted way that shows technical awareness

  • Creates curiosity about what "listening to a portfolio" might actually mean

  • Breaks from the typical serious tone of professional portfoliosThe simple but declarative structure gives the message authority and conviction

ICYMI

Here are a handful of other amazing headlines that grabbed my attention in the past.

“Build something Lovable” — Lovable

“You’re not who you think you are.” — Mirror

“Remember everything. Organize nothing.” — mymind

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— Ryan (@rjgilbert)