A new way to use your computer

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Welcome back to H1 Gallery — a collection of the best marketing headlines on the internet.

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— Ryan (@rjgilbert)

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A new way to use your computer

Beem's headline "A new way to use your computer" is actually a pretty broad statement… but that's part of what makes it effective.

The phrase "A new way" immediately grabs attention by promising innovation. This implies that Beem is offering something different from the status quo — a breath of fresh air.

"To use your computer" is a universally relatable concept. Almost everyone uses a computer in some capacity. It suggests that Beem's innovation applies to general computer interactions vs just a niche application.

The headline is intentionally vague, which can spark curiosity. It doesn't specify what this "new way" is, potentially encouraging viewers to investigate further to understand what Beem offers. While building a waitlist, this builds curiosity in a way that excites potential users.

The simplicity of the headline makes it easy to understand and remember. It doesn't use jargon or complex terms, making it accessible to a broad audience.

However, the vagueness could also be a drawback. Some viewers might prefer a clearer indication of what Beem actually does or how it changes computer usage. But again, while Beem is in waitlist-only mode, this works well.

Overall, this headline is effective in creating intrigue while suggesting innovation. It's broad enough to appeal to a wide audience while promising something novel and potentially revolutionary. The headline invites further exploration, which can be a good strategy for getting potential users to learn more about Beem's upcoming product.

In Beem's words:

Agreed on the alliteration. 10/10 headline.

Be the Brightest Person in the Room

Hedy's headline "Be the Brightest Person in the Room" is a bold and attention-grabbing statement.

The use of "Be" at the beginning is a direct call to action. It immediately engages the reader by inviting them to imagine themselves in a powerful position.

"Brightest" is a clever word choice with potentially dual meanings. It can refer to intelligence or knowledge, implying that Hedy will make you smarter. But it also has connotations of radiance and standing out, suggesting that Hedy will help you shine or be noticed.

The phrase "in the Room" contextualizes the benefit in a social or professional setting. This implies that Hedy's offering will give you an edge in business meetings or classroom settings.

This headline does a great job of tapping into aspirational motivations. Many people desire to be seen as intelligent, capable, and impressive. By promising to make you the "brightest," it appeals to this common ambition.

Finally, there's also an element of competitiveness in this headline. By suggesting you can be the brightest, it implies surpassing others. This can be motivating for achievement-oriented individuals.

In Hedy's words:

Create pro-level graphics that inspire actions

Graphy's homepage cycles through a few headlines but "Create pro-level graphs that inspire actions" is the one that stood out the most.

The headline starts with the action verb "Create," immediately engaging the reader and positioning Graphy as a tool for production. This suggests that users will be empowered to make something rather than passively consuming information.

"Pro-level" implies high quality and professionalism. This appeals to both experienced professionals looking for efficiency as well as non-experts aspiring to create professional-looking graphs. It suggests that Graphy can elevate the user's output to the highest standard.

By stating that these graphs "inspire actions," the headline implies that the graphs created with Graphy have real-world impact, which is particularly valuable in business contexts where data visualization often aims to drive decision-making.

The headline manages to promise two key benefits: the ability to create high-quality graphs and the power to inspire action with those graphs. This dual promise increases the perceived value of the tool.

The concise nature of the headline is noteworthy. In just seven words, it conveys what the tool does, the quality of its output, and the impact of using it.

In Graphy's words:

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— Ryan (@rjgilbert)