☕️ marketing headlines of the week

Hey there!

Welcome to H1 Gallery — a collection of the best marketing headlines on the internet.

Have you seen a great H1 lately? Maybe even one for your own product? I’d love to see it! Hit reply and let me know.

Alright… let’s dive in!

— Ryan (@rjgilbert)

Move fast when you break things

incident.io's marketing headline "Move fast when you break things" should sound vaguely familiar. It works well for these reasons:

• Cleverly riffs on Facebook's famous "Move fast and break things" motto but with an important twist

• Acknowledges that incidents and outages are inevitable in fast-moving companies

• Suggests that speed in incident response is just as important as speed in development

• Implies that incident.io helps maintain momentum even when problems occur

• Appeals to growth-oriented companies that prioritize speed without ignoring reliability

• Shows a deep understanding of engineering culture and startup priorities

• Positions incident handling as part of innovation rather than separate silo from it

• Creates a sense of acceptance about breakages while emphasizing responsive handling to win back the trust of users

• Speaks directly to engineering leaders who face the daily speed-vs-stability dilemma

Visit incident.io ↗︎

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Build something Lovable

Lovable's marketing headline "Build something Lovable" is unique and works well for these reasons:

• Cleverly incorporates the brand name front and center

• Creates a double meaning (build something using Lovable 🤝 build something users will love)

• The simplicity and brevity makes it memorable and impactful

• Invites users to create rather than consume which is appealing to makers and creators

• Caters to the aspiration to create products that users genuinely connect with

• Implies that Lovable helps create not just usable products but ones that people will love

Rarely does tying the brand name back into the H1 work… this is a rare exception. Lovable headline.

Visit Lovable ↗︎

We build founding teams from scratch

The Cannon Project's marketing headline "We build founding teams from scratch" is simple but it works well for these reasons:

• Clearly communicates a unique value proposition in the startup ecosystem

• "From scratch" emphasizes the comprehensive nature of their team-building approach

• "We build" suggests active involvement and expertise, not just connecting or recruiting

• Focuses on "founding teams" rather than just individuals, highlighting the importance of early team dynamics

• Addresses a critical startup challenge of finding the right initial team to get your idea from 0 → 1

• Uses simple and direct language that avoids startup jargon while still speaking to startup founders

• Implies a systematic or methodical approach to team creation

• Positions The Cannon Project as a key player in the creation of new ventures

• Appeals to both solo founders seeking teammates and organizations looking to launch new initiatives

Visit The Cannon Project ↗︎

ICYMI

Here are a handful of other amazing headlines that grabbed my attention in the past.

“Your ticket to stress-free flying” — Flighty

“A sanctuary for your thoughts, ideas, and memories” — Stream

“TGive your team the gift of memory.” — Voicenotes

Thanks so much for subscribing and giving this newsletter a chance! I hope this was both entertaining and useful in some small way.

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If there’s a headline that you’d like to see featured — including your own — you can submit it here.

See you back here next week (hopefully a bit earlier)!

— Ryan (@rjgilbert)