☕️ marketing headlines of the week

Cora, Brain.fm, LookAway

April 18, 2025

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Welcome to H1 Gallery — a collection of the best marketing headlines on the internet.

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— Ryan (@rjgilbert)

Cora's marketing headline "We all dread email." stopped the scroll immediately. It works well for these reasons:

Immediately acknowledges a widespread pain point (nobody loves email)
"We all" creates a sense of shared experience and community around the core problem
Creates curiosity about how Cora might solve this universal challenge when everyone before them has come up short
The brevity and directness avoids marketing hype and instead encourages potential users to simply try it for themselves
Opens with a problem statement that primes users to be receptive to Cora's solution
Uses "dread" which is a strong emotional word that resonates with many (all?) email users
The simple and conversational tone feels authentic and relatable
Avoids technical language while still identifying the problem that Cora aims to address

Brain.fm's marketing headline on their /science page is "Science you can hear". This clever H1 works well for these reasons:

Creates an intriguing sensory connection between actual scientific research and the audio experience of Brain.fm
Suggests evidence-based functionality without using technical or academic jargon
Implies that Brain.fm has translated complex neuroscience into an accessible audio format to help with deep work
"You can hear" emphasizes the actual user experience
In just four words this headline is memorable while still communicating the core value
Balances credibility (science) with practicality (you can hear)
Distinguishes Brain.fm from ordinary music services by emphasizing scientific foundation
Creates curiosity about how science can be transformed into something audible in a way that can also help you improve tasks throughout your daily life

LookAway's marketing headline "Smart breaks for healthy eyes and a focused mind" is a thoughtful H1 that works well for these reasons:

Clearly communicates the dual benefits of the product
These dual benefits address two of the most common problems of digital work (eye strain and concentration issues)
"Smart breaks" suggests intelligent timing or reasoning and not just random pauses at a set interval
Creates a connection between physical health and mental performance
Uses accessible language that avoids technical or scientific jargon while remaining specific
Appeals to both wellness-conscious users and productivity-focused professionals
"Healthy eyes" addresses growing concerns about digital eye strain for those who stare at a screen for hours on end each and every day
"Focused mind" promises improved concentration, a valuable benefit in a distraction-filled world
Teases both what the product does and why users should care

Here are a handful of other amazing headlines that grabbed my attention in the past.

“The front page of the internet, now with superpowers” — Digg

“Your product isn't s**t. Your design is s**t. Let's fix that s**t.” — Your Design Is S**t

“Turn ambition into opportunity.” — Bored Letter

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— Ryan (@rjgilbert)