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Welcome to H1 Gallery — a collection of the best marketing headlines on the internet.
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— Ryan (@rjgilbert)
Sublime's new marketing headline "the knowledge tool that sparks creativity" works well for these reasons:
It positions Sublime as more than just a way to save links but as a catalyst for creative thinking
"Sparks creativity" suggests active value beyond passive information collection
Appeals to both practical needs (knowledge management) and aspirational goals (creativity)
Implies that organized knowledge can lead to creative breakthroughs
Addresses the common challenge of turning general information into creative ideas
In Sublime's own words:
How did you settle on this H1?
We wanted something that answers the question "who will I become when I use this?" Through our beta with thousands of users, it became clear that what people love about Sublime is how it enables and amplifies their creativity. People that use Sublime feel like they can create and discover and make more wonderful things when they use it. It became clear that creativity is the emotion we want to build our brand around. From our H1 "the knowledge tool that sparks creativity" to our H2 "save one thing, discover a hundred more" to brand copy like "WTF is a knowledge worker? You are a creative human being" – everything communicates our belief that we're all creative and just need to generate the right conditions to create.
How will you measure the success of this H1?
We measure success in one simple way – how many people pay for our product. We're building member-supported artisanal knowledge management software, so the only metric we truly care about is whether people love and get enough value from Sublime to pay for it. Ultimately, that is what enables the infinite game we are playing.
What went into the change?
Months of blood, sweat, and tears! We wanted to build a landing page rooted in practicality that communicates the power and utility of the software itself, without abandoning the bigger vision. Sublime is special because it's ethos-driven software. The aha moment came when we came up with the "head in the clouds, feet on the ground" idea of having two modes in the landing page. The aspirational elements became an easter egg for those who want them, while the tool can still stand on its own merits. Through our private beta, we discovered that Sublime's true differentiator is that you can save one idea and discover 100 more high-quality ones – the kind of content impossible to surface on Google or ChatGPT. This has been a hard feature to describe in words because it needs to be felt, but "save one thing, discover 100 more" was the most crisp articulation of the concept we got to.
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Digg is back! Hello early 2000s.
Their new marketing headline "The front page of the internet, now with superpowers" plays into their old headline while adding a fresh touch for the world we now live in. Here's why is works so well:
"The front page of the internet" positions Digg as a primary destination for online content (as it did before)
"Now with superpowers" creates a playful upgrade narrative that generates curiosity when looking back on Digg v1
Combines an established identity with the promise of something new
The contrast between the formal "front page" and playful "superpowers" creates an engaging tone
Suggests significant enhancement without abandoning what users already knew and loved
Appeals to both existing users and new users
"Superpowers" implies capabilities beyond normal content aggregation (see: Reddit)
Avoids technical details while still promising meaningful improvements
Creates a sense of evolution and progress for a well-known internet brand
Cash App's marketing headline "CONTROL YOUR CASH" is a bold H1 that stands out and works well for these reasons:
The all-caps formatting immediately stops the scroll and demonstrates confidence
"Control" speaks to a fundamental desire for autonomy over personal finances
Directly addresses a common pain point - feeling like money controls you a not the other way around
The alliteration of "Cash" and "Control" makes it more memorable and rhythmic
Simple language creates an empowering call to action
Brevity (just three words) reflects the simplicity and efficiency the app offers
"YOUR CASH" personalizes the message in a meaningful way
Avoids any real financial jargon while still clearly communicating the app's purpose
The directness reflects the straightforward and no-nonsense approach that the app is taking
ICYMI
Here are a handful of other amazing headlines that grabbed my attention in the past.
“Powerful banking. Simplified finances.” — Mercury
“ a new way to explore the world” — Corner
“Magically simplify accounting and taxes” — Finta
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— Ryan (@rjgilbert)