Marketing headlines of the week

Shopify, Equals, Solver

April 06, 2025

Good morning ☕️

Welcome back to H1 Gallery, where you get your weekly dose of marketing H1s that stop the scroll.

ICYMI… my other newsletter (Workspaces) just turned 5 years old! I can only hope that H1 Gallery can have that sort of run.

I think we’re off to a good start!

— Ryan (@rjgilbert)

Shopify's marketing headline "Be the next unicorn startup" is an ambitious H1. Here's why this headline stands out among the handful of H1s that rotate on their homepage:

  • Speaks directly to the ambitious dreams of countless entrepreneurs and startup founders

  • "Be the next" creates a sense of opportunity and possibility

  • "Unicorn" taps into the widely recognized startup success symbol ($1B)

  • Appeals to aspiration rather than just practical business needs

  • Suggests Shopify is a platform for extraordinary success and not just ordinary commerce

  • Simple and direct command creates an empowering call to action

  • Avoids e-commerce jargon while still clearly targeting business builders

Equals' marketing headline "The spreadsheet you've always wanted" stands out and works well for a handful of reasons:

  • Uses "The" rather than "A" to position itself as the definitive solution to spreadsheet needs

  • "You've always wanted" implies that existing spreadsheet solutions have left users wanting more

  • Creates curiosity about what makes this spreadsheet different from others

  • Simple and direct in a way that makes the value proposition immediately clear

  • Speaks to both existing spreadsheet users and those who've avoided them due to limitations (big market)

  • The personal address makes users feel seen and understood

Solver's marketing headline "Self-driving software is here." is timely and effective H1 in the year 2025. Here's why:

  • Cleverly borrows familiar language from autonomous vehicles to explain AI assistants

  • "Self-driving software" creates an intuitive metaphor that helps potential users understand the software's AI's autonomous capabilities

  • "Is here" suggests immediacy… not a future promise

  • Avoids overly-technical AI jargon while still communicating advanced automation

  • The brevity conveys certainty and matter-of-factness about a revolutionary concept

  • Creates a general curiosity about how software can be "self-driving" and what that actually means in practice

  • Makes a distinctive claim in the crowded AI assistant market

ICYMI

Here are three other scroll-stopping headlines that you may have missed:

“Calm your mind. Change your life.” — Calm

“A marketing team in your browser” — Astral

“Give your ideas a glow up.” — Daisy

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See you back here next week!

— Ryan (@rjgilbert)