Marketing headlines of the week

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Good morning ☕️

Welcome back to H1 Gallery… let’s talk marketing headlines!

As always, click the poll at the bottom or hit reply to this email to give me your feedback. I’m constantly looking to improve this newsletter.

— Ryan (@rjgilbert)

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welcome to a calmer internet

Zen Browser's marketing headline "welcome to a calmer internet" is a breathe of fresh air. Here's why this H1 works:

• The lowercase styling visually embodies the calm that the headline itself is promising

• "welcome to" creates an inviting tone that suggests a better experience than the visitor is used to awaits

• "calmer internet" directly addresses the overwhelming feeling that many feel when doomscrolling the internet

• It implies a transformation of the entire internet experience that you are currently used to

• The overall simplicity of the message mirrors the simplicity and peace the browser aims to provide

• Appeals to emotional benefits rather than technical features

• Positions Zen Browser as a sanctuary from the chaos of the regular internet

Visit Zen Browser ↗︎

Digital workers, Human results.

11x's marketing headline "Digital workers, Human results." is a unique H1 given the current AI landscape. Here's why this headline works well:

• Creates an intriguing contrast between "Digital" and "Human" that bridges trending AI-powered technology with human-quality output

• "Digital workers" suggests automation and AI without using overly technical jargon

• "Human results" addresses a key concern about AI (that it might lack in overall quality)

Visit 11x ↗︎

Tiny changes, remarkable results.

James Clear's marketing headline for Atoms "Tiny changes, remarkable results." works well and stands out in a crowded space. Here's why it works:

• It directly echoes the core philosophy from his bestselling book "Atomic Habits" that has sold more than 20 million copies

• Creates a compelling contrast between "tiny" and "remarkable" to highlight the power of small habits

• The italics draw visual attention to the key terms and reinforce the emphasis

• The simple, balanced structure (two words, two words) makes it highly memorable and quotable

• Communicates the app's purpose (habit tracking for incremental improvement) without explicitly stating it

• Promises significant outcomes from manageable actions which helps make behavior change feel accessible

Visit Atoms ↗︎

ICYMI

Here are three other scroll-stopping headlines that you may have missed:

“Satisfying sound with every keystroke” — Klack

“No More Babysitting, Just Better Models” — Steev

“Tierd of makign embarasing tpyos?” — Matt’s Typos

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See you back here next week!

— Ryan (@rjgilbert)