Marketing headlines of the week

Klack, Postman, Corner

March 14, 2025

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Welcome back to H1 Gallery… the only newsletter on the internet focused on marketing headlines (afaik).

I changed up the editorial style of the breakdowns today and I’d love to know what you think.

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— Ryan (@rjgilbert)

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Klack's marketing headline "Satisfying sound with every keystroke" immediately stopped the scroll and works well for these reasons:

  • Focuses on the sensory experience ("satisfying sound") rather than just functionality

  • This evokes the tactile, auditory pleasure that keyboard enthusiasts specifically seek

  • "Every keystroke" emphasizes the consistent aha moment of using the product

  • Appeals to the emotional aspect of typing rather than just technical specifications

  • Highlights a unique selling point that differentiates mechanical keyboards from standard ones (click klack!)

  • Simple language creates an immediate understanding of the core value proposition

  • Underlining "sound" reinforces the true purpose of the app

Postman's marketing headline "AI is powered by APIs. APIs are powered by Postman." is effective for these reasons:

  • Creates a clear logical chain that positions Postman as a fundamental service to AI development (all the rage right now)

  • Uses repetition of "powered by" to create a memorable structure and emphasize Postman's important role

  • Establishes relevance to cutting-edge technology (AI) while highlighting Postman's core focus (APIs)

  • Simple, declarative sentences convey authority and confidence

  • Avoids overly-technical jargon while still speaking directly to developers

  • Ultimately positions Postman as the foundation that enables modern technology

Corner's marketing headline "a new way to explore the world" is an inviting H1. Here's why this headline stands out and works well:

  • Starting the headline with "a new way" immediately suggests innovation and differentiation over the countless other apps that have come and gone in this space. It implies that Corner will be different… a breathe of fresh air.

  • Following it up with "explore the world" allows the headline to tap into universal desires for discovery and adventure.

  • The lowercase style of the headline gives it a casual feel that makes the app seem more playful and less formal.

  • The simplicity of the headline allows it to be interpreted broadly, which can appeal to a broader range of users.

ICYMI

Here are three other scroll-stopping headlines that you may have missed:

“Powerful banking. Simplified finances.” — Mercury

“We finally fixed your email + calendar!” — HEY

“We turn design, copy, brand, into shares, clicks & cash.” — Design Scientist

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— Ryan (@rjgilbert)