Marketing headlines of the week

Superpower, Mercury, Currents

March 07, 2025

Hey there!

Welcome back to the #1 newsletter on the internet focused on marketing headlines.

Have you seen a great H1 in the wild lately? Reply and let me know 😀

— Ryan (@rjgilbert)

Sponsored by

Become an early supporter of Alma. The AI powered teaching assistant.

While others train AI to think like everyone, we train it to think like only you.

Superpower's marketing headline "A new era of personal health" is an ambitious and forward-looking message.

The phrase "new era" positions Superpower at the forefront of innovation (not to be confused with Theranos). It suggests a significant advancement or paradigm shift in health management rather than just an incremental improvement or shiny new dashboard that displays the exact same data.

By using "personal health" rather than more clinical terms like "healthcare" or "medicine" the headline emphasizes individual empowerment and wellness. This lets potential users know that Superpower focuses on their specific and unique health journey.

The headline avoids technical jargon or specific health claims which helps it maintain an aspirational quality that can appeal to a wider audience with different health priorities.

Overall, this H1 is effective because it positions Superpower as pioneering a transformative approach to health while keeping the message broad enough to resonate with various health concerns.

More and more people are becoming health conscious and this headline plays into that wave by introducing themselves as the new era solution.

Mercury's marketing headline "Powerful banking. Simplified finances." is a fairly straightforward and simple H1… but that's why it works.

The pairing of "Powerful" with "Simplified" creates an interesting contrast that addresses both sides of financial services. It successfully combines both robust capabilities that are needed for modern banking with the ease of use needed for the consumer.

This combination suggests that Mercury doesn't sacrifice functionality for simplicity.

Using two short phrases creates a structure that's easy to remember. The matching format of "[adjective] [noun]" for both statements gives the headline symmetry and balance.

Overall, this headline effectively communicates Mercury's value proposition by promising both capability and simplicity.

Currents headline "A̶r̶t̶i̶f̶i̶c̶i̶a̶l̶ Social Intelligence" is a clever and thought-provoking message — especially in 2025 when AI is all the rage.

The strikethrough on "Artificial" creates an immediate visual impact that draws attention. This formatting suggests a rejection or evolution beyond artificial intelligence, indicating something different and potentially more valuable. Again… this is a bold statement in 2025 when companies are scrambling to add AI to their apps and taglines.

"Social Intelligence" suggests that Currents focuses on the human aspect of interactions rather than just letting an algorithm go to work.

This juxtaposition of crossed-out "Artificial" with bold "Social Intelligence" creates a powerful contrast, implying Currents is more authentically human.

Overall, this headline is effective because it visually represents a shift in perspective from technology-centered to human-centered intelligence (while still probably leveraging AI). It suggests Currents offers a tool that understands the complexities of social dynamics rather than just parroting training data.

Big fan of the strikethrough here… good headline.

ICYMI

Here are three other scroll-stopping headlines that you may have missed:

“The answer to your frustrating CMS problems. — Statamic

“A camera for your mind” — Visual Electric

“Be the Brightest Person in the Room” — Hedy

Did you enjoy this edition of H1 Gallery?

Login or Subscribe to participate in polls.

Thanks so much for subscribing and giving this newsletter a chance!

If you enjoyed it, please consider forwarding it to a friend or teammate.

If there’s a headline that you’d like to see featured — including your own — you can submit it here.

See you back here next week!

— Ryan (@rjgilbert)