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Marketing headlines of the week
Folk, Daisy, Your Design Is S**t
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Welcome back to the #1 newsletter on the internet focused on marketing headlines.
Have you seen a great H1 in the wild lately? Reply and let me know 😀
— Ryan (@rjgilbert)
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Folk's marketing headline "Like the sales assistant your team never had" is a relatable situation and pitch.
Beginning the H1 with "Like" creates an immediate analogy that helps users understand Folk's core function. It frames the tool in human terms rather than technical features, making its value more relatable.
By referencing "sales assistant," the headline clearly positions Folk as a tool for sales teams while implying it handles administrative or support tasks. This suggests it frees up salespeople to focus on more important work.
AKA… spending less time on busy work.
Ending the H1 with "Your team never had" implies Folk fills a gap or solves a problem that teams have been experiencing. It suggests the tool provides something missing, addressing an unmet need rather than just improving an existing process.
Finally, the headline avoids technical jargon about CRM features or data management. Instead, it focuses on the human role Folk plays in supporting sales teams, making it easier to connect with immediately.
Overall, this headline is effective because it positions Folk as a human-like assistant rather than just another sales tool.
Come for the CRM, stay for the sales assistant.
Daisy's marketing headline "Give your ideas a glow up." is a fresh and positive message.
The use of "glow up" — a popular phrase referring to a striking transformation or improvement — makes the headline modern and trendy. It brings a touch of current cultural language to what could otherwise be a standard creative tool H1 that we've all seen before.
This also suggests Daisy isn't necessarily overly technical but instead modern and user-friendly.
"Give your ideas" is a direct call to action that acknowledges users already have ideas worth developing. This subtle validation can be encouraging to creators who may doubt their concepts.
By focusing on enhancing existing ideas rather than generating new ones, the headline speaks to people at various stages of the creative process. It suggests that Daisy can help refine and elevate concepts rather than just sparking initial inspiration.
Overall, this headline is effective because it uses modern language to promise transformation in an approachable way. It positions Daisy as a tool that can take your existing ideas and make them better, more polished, and more impressive. This is a value proposition that appeals to creators at various skill levels and stages of development.
Your Design Is S**t's marketing headline "Your product isn't s**t. Your design is s**t. Let's fix that s**t." is a bold and provocative message. It certainly stops the scroll… but is it worth the risk?
The blunt, profanity-laden approach creates immediate pause. It's unapologetically direct in a way that stands out in the typically polished design industry.
The three-line structure creates a compelling narrative arc: problem identification, precise diagnosis, and proposed solution. This progression moves from validation to criticism to collaboration.
"Your product isn't s**t" starts with a validation that puts the client at ease. Their core concept or business that they've poured their life into does indeed have value, which establishes rapport before delivering the critique.
"Your design is s**t" follows with the direct criticism. But because it's specifically targeted at the design (not the business or product idea), it feels constructive rather than insulting.
"Let's fix that s**t" ends on a collaborative, solution-oriented note. The use of "Let's" suggests partnership rather than just criticism. This helps soften the blunt approach with the promise of improvement.
Overall, this headline is effective despite (or maybe because of) its boldness. It immediately signals that this is a no-nonsense design service that will be brutally honest but ultimately helpful. The approach likely appeals to founders and product teams who value directness and results over politeness and who want a design partner who will challenge them rather than just execute their vision.
Sometimes a bold H1 can get the job done and an agency that is able to pick and choose their clients is the perfect place to experiment with it.
ICYMI
Here are three other scroll-stopping headlines that you may have missed:
“The journal that reflects with you” — Pearl
“Save anything that makes you go “whoa”” — Sublime
“We turn design, copy, brand, into shares, clicks & cash.” — Design Scientist
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— Ryan (@rjgilbert)