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Marketing headlines of the week
Workspaces, Matt's Typos, Astral
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Workspaces' marketing headline "Explore the workspaces of creative individuals" is an inviting and curiosity-sparking message.
In Ryan Gilbert's words (Workspaces founder and publisher):
When starting Workspaces I wanted the entire experience to be a behind-the-scenes tour of other people's WFH setups.
I wanted it to feel and sound immersive… that's why I opted for "Explore". Even the new landing page's use of "Discover" taps into the same thing… that's were going a bit beyond the surface level of the spaces. My goal is that you will be able to find inspiration for your own space whenever you open my emails.
I have also explicitly called out the fact that these are workspaces for individuals and not stale offices. I believe there's a lot of personal expression in individual spaces that are lacking in office settings and I wanted to intentionally tap into that.
This headline has only had minor tweaks over the last 4.5 years. Overall I'm very happy with its direct and descriptive punchyness.
Matt's Typos' marketing headline "Tierd of makign embarasing tpyos?" is a clever and memorable headline that has readers doing a double-take.
The intentional misspellings ("Tierd," "makign," "embarasing," "tpyos") creates a humorous demonstration of the problem the tool solves.
Show vs tell.
Framing it as a question engages the reader directly, inviting them to relate to the frustration of making typos (something we've all done before). The rhetorical question format implies that a solution is forthcoming in the upcoming copy and examples.
The deliberate errors are carefully chosen in that they're common enough to be recognizable and not so extreme as to be unreadable. This balance makes the headline both amusing and relatable.
Overall, this marketing headline is effective because it uses humor to demonstrate the problem it solves. It shows empathy for users' typo frustrations while suggesting that Matt's Typos has a solution.
10/10 headline. Marketing headlines need more personality.
Astral's marketing headline "A marketing team in your browser" is a thought-provoking H1 that had me instantly putting my email onto the waitlist.
Adding "marketing team" suggests a full range of capabilities rather than just individual or one-off marketing tasks. It implies that Astral will be able to replicate the varying skills and functions of an entire team.
By specifying "in your browser," the headline emphasizes accessibility and convenience. It suggests that powerful marketing capabilities are just a click away, without need for multiple tools.
The simplicity of the headline makes a bold promise without overselling. It's straightforward about what it it plans to offer while implying significant value - having an entire team's capabilities readily available.
Overall, this headline is effective because it promises all of the capabilities of an entire marketing team in an accessible format that we're all likely familiar with. While there is still limited information on the landing page, the headline itself hints that this will be powerful enough for organizations to use while also being simple enough for individuals.
Will they be able to execute on this promise? TBD… but the headline alone is what had me handing over my email without a second thought.
ICYMI
Here are three other scroll-stopping headlines that you may have missed:
“Design Products Inhumanly Fast” — figr
“The best way to jam on email as a team.” — Jelly
“Time is money. Save both.” — Ramp
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— Ryan (@rjgilbert)