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Marketing headlines of the week
Railway, Finta, the gist of
Hey there!
Welcome back to H1 Gallery — a collection of the best marketing headlines on the internet.
Do you have a product with a 🔥 H1? Reply and let me know so that I can include it in an upcoming edition!
— Ryan (@rjgilbert)
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Railway's marketing headline "Shipping great products is hard. Scaling infrastructure is easy." is a powerful message.
The opening statement, "Shipping great products is hard," acknowledges a universal truth in software development. This empathy and recognition of the challenge immediately builds credibility with developers.
By using "great products" rather than just "products," the headline acknowledges developers' aspirations for quality while validating that achieving this bar is challenging.
The second statement, "Scaling infrastructure is easy," makes a bold promise but feels earned because of the empathy shown in the first statement. It suggests Railway can remove at least one major challenge from the development process.
Breaking the headline into two distinct statements creates a dramatic pause that emphasizes the contrast. The structure suggests Railway understands both the problem and the solution.
This contrast between "hard" and "easy" creates a compelling narrative arc. It starts by validating the difficulty of product development, then promises relief in the infrastructure aspect.
Overall, this marketing headline is effective because it demonstrates understanding of a common developer challenge while promising to simplify a specific aspect of their work. The structure creates a narrative of tension and resolution, positioning Railway as a solution that lets developers focus on the inherently challenging aspects of product development by making infrastructure scaling effortless.
Finta's marketing headline "Magically simplify accounting and taxes" is an effective headline that looks to solve a very common pain point for a wide range of potential users.
Starting the headline with "Magically" is particularly clever. It suggests effortless transformation of typically complex tasks, while acknowledging that making accounting and taxes simple feels almost impossible.
By pairing "simplify" with traditionally complicated and confusing tasks (accounting and taxes), the headline directly addresses a key pain point for many startups.
The word choice of "simplify" rather than "automate" or "handle" suggests that Finta doesn't just do the work, but makes it more comprehensible and manageable.
Overall, this headline is effective because it promises to make dreaded financial tasks for young startups easier and less time-consuming. It positions Finta as a solution that can transform complex financial obligations into simple processes, appealing to anyone who finds accounting and taxes overwhelming.
Hint: almost everyone.
the gist of's marketing headline "Go beyond links. Tell a story." is a compelling message in the (over) crowded link-in-bio market.
"Go beyond links" directly challenges the conventional concept of link-in-bio tools, suggesting that this new platform offers something more meaningful than just a list of URLs.
"Tell a story" elevates the purpose of a link-in-bio page from mere utility to narrative expression. It suggests users can create something more personal and engaging than a standard link list.
Finally, the brevity of both statements makes them punchy and memorable, while the progression from practical ("links") to creative ("story") creates an engaging narrative arc.
Overall, this marketing headline effectively positions the gist of as more than just another link-in-bio tool. It promises transformation from simple link sharing to storytelling, appealing to creators who want their landing pages to be more expressive and meaningful.
ICYMI
Here are three other scroll-stopping headlines that you may have missed:
“No More Babysitting, Just Better Models” — Steev
“Be the Brightest Person in the Room” — Hedy
“Liberate your search” — Kagi
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— Ryan (@rjgilbert)