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Marketing headlines of the week
Basedash, Bulletpen, Incention
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Hey there!
Welcome back to H1 Gallery — a collection of the best marketing headlines on the internet.
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— Ryan (@rjgilbert)
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Basedash recently made waves on Twitter with their new launch.
I immediately reached out to Kris Lachance (Head of Growth @ Basedash) for his first-hand insights into how this H1 came to be.
It was hard to settle on an H1 for this launch. Not for lack of inspiration, but because we had so many that we liked. Each iteration felt like it was “the one”.
Our main goal was how to storytell the product. We saw the opportunity that advancements in AI were opening up in what was previously a super crowded space, so we completely rebuilt the app we had spent 4 years working on. With this launch, it was important to us to nail the story and plant a flag for what we were trying to do.
Some of the earlier headlines we had that we nearly went with were “Chart → Chat” and “Data has a new language. Yours.” Both of those speak to the core of what we’re doing and how we’re different - specifically that we are not just another BI tool, but rather we’re building a completely new platform where AI is central to the product experience.
We wanted to make it clear that we’re taking a more design-centric approach than the other apps in this space (when you think about BI tooling, the word “craft” does not traditionally come to mind). We felt that these captured what was different about our product while also taking a more creative, intuitive approach to marketing copy.
But since we made a new product, we ended up choosing “The AI-native Business Intelligence Platform” because we felt that it was most important to clearly tell our audience what the next version of Basedash looks like and to have them understand it as quickly as possible. And with that accomplished, we could go into the more creative elements of our storytelling - which is why most of the other options we had are actually still on the marketing site.
They also worked with Reboot Studio to help bring the new web design together with the copy.
Bulletpen's headline "Write great essays while you yap" is an engaging and playful message. It also plays into the current trend of "yapping".
"While you yap" suggests an effortless, conversational approach to writing — speaking naturally instead of laboring over text. This positions Bulletpen as a tool that transforms casual speech into polished writing.
This helps users overcome the dreaded blank canvas when beginning to write. We've all been there.
"Great essays" promises quality output, addressing potential concerns that speech-to-text might produce inferior work. This contrast between formal "essays" and casual "yap" creates intrigue.
The informal "yap" is what truly stops the scroll. It makes the headline memorable and approachable, suggesting Bulletpen brings a fresh approach to academic writing while being in touch with the now.
Overall, this headline effectively communicates that Bulletpen converts natural speech into quality written work.
Yap on.
Incention's marketing headline "The future of storytelling starts here." in all caps and bold font really stands out and immediately stops your scroll.
"The future" suggests that they're leading a transformation in storytelling rather than just iterating on existing methods.
"Starts here" creates immediacy and makes the user potential feel like they're at the beginning of something significant. It invites them to be part of this future.
By using "storytelling", the headline maintains broad appeal while expanding the tool's target market beyond just content creation.
Finally, the period adds confidence to the statement, implying certainty about Incention's role in shaping storytelling's future.
Mic drop.
From their Twitter/X:
Our Manifesto: The future of storytelling starts here.
Not with algorithms replacing humans, but with technology empowering creators.
Not fear of what AI might do, but excitement for what we can achieve together.
Not winner-take-all or most, but positive sum collaboration.
ICYMI
Here are three other scroll-stopping headlines that grabbed my attention to close out 2024.
“Your shortcut to everything.” — Raycast
“Conversations in. Insights out.” — Sona
“Generate AI content that humans love to read” — Macaw
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— Ryan (@rjgilbert)