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Marketing headlines of the week
Ceedar, Kagi, Pearl
Hey there!
Welcome back to H1 Gallery — a collection of the best marketing headlines on the internet.
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— Ryan (@rjgilbert)
P.S. In case you somehow found this newsletter from somewhere/someone other than me… I also publish another newsletter called Workspaces that I think you might also enjoy.
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Ceedar's headline "The last bookkeeper you'll need to hire" is a bold and confident H1.
Starting with "The last" makes a powerful promise - that Ceedar will eliminate the need for future bookkeeper hires. It suggests a permanent solution to a recurring business need — one that can be tedious and stressful.
This also implies future-proofing. It suggests that Ceedar isn't just solving today's bookkeeping needs but will continue to meet these needs indefinitely.
By using the term "bookkeeper" rather than a more technical term like "accounting solution," the headline maintains a human touch while suggesting that Ceedar can replace or augment human capabilities.
In Ceedars's words:
We briefly attempted “your forever bookkeeper” but that was too grand and more vague.
We learned the job story was to do with “hiring” as the key issue.
Some of the previous headlines that we experimented with are:
"Know where your startup stands, anytime" - not emotional
"An AI accountant for your startup" - the wrong claim in so many ways
"The AI accountant for startup founders" - very similarly wrong
"SaaS founders save time tracking every startup expense here" - didn't keep this very long. not painful enough problem
"Forget about bookkeeping, grow your startup" - decently on topic, but didn't provide sufficient clarity
Regarding clarity, I think we all just have to be sure we're not wasting our headline on a lesser pain, and that no "important question" lingers in the mind after reading it.
Kagi's headline "Liberate your search" is a powerful and provocative message. Here's why this headline works in the very crowded and Google-dominated world of search:
The use of "Liberate" is particularly powerful. It implies that current search experiences are somehow restricted or constrained, suggesting that users are unknowingly limited by their existing search tools. This word choice taps into growing concerns about privacy and control in mainstream search engines.
By using "your search," rather than just "search," the headline makes the message personal. It suggests that search should belong to the user, not to big tech companies or advertisers ($$$).
The shortness of the headline adds to its impact. In just three words, it manages to communicate both a problem (search isn't currently free) and a solution (Kagi offers this freedom).
The headline also has a slightly rebellious or revolutionary tone, which can be appealing to users who are increasingly skeptical of big tech companies and seeking alternatives.
Overall, this headline is effective because it frames Kagi as not just as another search engine but as a tool for reclaiming control over one's entire search experience.
That's one way to stand out in an increasingly crowded market.
Pearl's headline "The journal that reflects with you" is a marketing headline that works partly due to the use of italics.
The word "reflects" carries a clever double meaning here. It suggests both the act of personal reflection (as one does when journaling) and the idea that the journal is responsive or actually participates with you.
By saying "with you" rather than "for you," the headline implies partnership and collaboration. It suggests that Pearl isn't just a passive tool but an active participant in the journaling process. The use of italics on "with" really drives this point home here.
The use of "the" rather than "a" to start the headline positions Pearl as the definitive journaling solution. This subtle choice suggests a level of authority in the crowded journaling space.
The headline avoids technical language about AI even though it is implied, instead focusing on the emotional and personal aspect of journaling. This keeps the technology in the background while emphasizing the human experience.
Overall, this headline is effective because it positions Pearl not as just another journaling app but as a thoughtful companion in the reflection process. It promises a more interactive and meaningful journaling experience without being overly technical or losing the personal touch that makes journaling special.
ICYMI
Here are three other scroll-stoping headlines that grabbed my attention in the past.
“A discovery engine for creatives” — Cosmos
“Conquer communication chaos” — Campsite
“Give your team the gift of memory.” — Voicenotes
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— Ryan (@rjgilbert)