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Marketing headlines of the week
Jelly, Penpot, Perplexity
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Hey there!
Welcome back to H1 Gallery — a collection of the best marketing headlines on the internet.
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— Ryan (@rjgilbert)
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Jelly's headline "The best way to jam on email as a team." is a fun and refreshing message.
The use of "jam" instead of more formal terms like "collaborate" or "work" gives the headline a casual but energetic feel. It suggests that Jelly makes email teamwork not just productive but actually enjoyable and fluid… like musicians jamming together in a garage session.
Starting with "The best way" is a bold claim that immediately positions Jelly as a no-brainer solution to what can be a tricky problem for small and large teams - a shared inbox. This confidence suggests that they've solved email collaboration in a way that others haven't or couldn't.
By using "as a team," the headline further emphasizes the collaborative nature of the tool. It implies that Jelly transforms email from an individual activity into a team sport. Maybe inbox zero would be possible afterall?
Overall, this headline is effective because it makes email collaboration sound both efficient and enjoyable. It positions Jelly as a tool that transforms the typically mundane task of email management into something more dynamic and collaborative.
In Jelly's words:
Believe it or not, that’s the first headline we’ve tried! We use a lot of fruit and jelly puns when we talk about Jelly internally with our team. Somebody used “jam on email” at some point and, well, it stuck.
Our marketing site is still very much in its “get something out the door” phase. We’ve been so focused on improving our product that we haven’t had time to experiment with, or even really think through the wording we use out in the world.
That being said, we kinda hope “jam on email” has some staying power. We prefer sharing our personality when we talk about our products versus highly a/b tested SEO friendly words. We’re people, after all!
Penpot's marketing headline "Design and code beautiful products. Together." is a clear and inviting message.
By connecting "Design and code" in the same phrase, the headline immediately bridges a common gap between designers and developers. It suggests that Penpot unifies these separate workflows into one seamless process.
The word "Together" stands alone as a separate statement. This is very purposeful and gives it extra emphasis.
"Beautiful products" speaks to quality and aesthetics, appealing to both designers who value visual excellence and developers who want to create polished final products. No one wants to ship an "ugly" product.
By using "products" rather than more specific terms like "websites" or "apps," the headline keeps the use cases broad and inclusive, even if it ultimately means the same thing.
The first sentence establishes what users can create, while the single-word second sentence emphasizes how they'll do it - collaboratively.
Overall, this headline is effective because it addresses a common pain point in product development - the disconnect between design and development - while promising a more unified, collaborative approach. It positions Penpot not just as a design or coding tool, but as a bridge between these disciplines, encouraging better collaboration and more beautiful end products.
Thoughtful headline.
Perplexity's careers page headline "Help us build the future of search" is an intriguing recruitment message.
The use of "Help us build" creates an immediate sense of invitation and collaboration. It suggests that potential candidates won't just be employees but active participants in creating something significant. This collaborative tone is more engaging than a simple "We're hiring" or "Join the team" call to action.
"The future of search" is an ambitious and exciting mission statement. It positions Perplexity as a company working on something truly transformative. Who wouldn't want to be a part of that?
By referencing "search" - a technology everyone uses daily - the headline makes the mission feel both important and relatable. It suggests working on something that could impact billions of people. A new Google.
The simplicity of the headline belies its emotional impact. It manages to convey both the scale of the opportunity (the future of search) and the personal invitation to be part of it (help us) in just seven words.
We won't feature careers pages often… but when they when stop and make us think like Perplexity's did… we have no choice.
ICYMI
Here are four amazing headlines that have previously grabbed our attention.
“We turn design, copy, brand, into shares, clicks & cash.” — Design Scientist
“Payroll, benefits and government bullsh*t for startups” — Central
“Your shortcut to everything.” — Raycast
“Give your team the gift of memory.” — Voicenotes
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— Ryan (@rjgilbert)